Privacy Policy
Last updated: 2 July 2026
This Privacy Policy explains how BTechnology GmbH ("we", "us") handles information in connection with the DogWOW mobile app ("the App"). We designed DogWOW to collect as little personal data as possible.
1. Controller
2. Data we process
Data stored only on your device
Your dog's profile (name, size, optional photo), your reaction history and usage counters, app settings and language preference are stored locally on your device. We do not upload or receive this data. Your dog's photo never leaves your device.
Purchases & subscriptions
Purchases are processed by Apple (App Store) or Google (Google Play). We never receive your payment details. We use a subscription management provider (RevenueCat) to verify whether you have an active trial or subscription, using a randomly generated, non-identifying app user ID.
Analytics & advertising
To improve the App and to measure and optimise our marketing campaigns, we use analytics and mobile attribution services:
- PostHog for privacy-friendly product analytics (how features are used), using a non-identifying ID.
- AppsFlyer for mobile measurement and attribution, to understand which marketing channel led you to install the App and how the App performs afterwards.
When you consent to tracking, AppsFlyer and our advertising partners (Meta, TikTok and Google) may receive your device's advertising identifier (the IDFA on iOS, the Advertising ID on Android), device and app information, and app events (such as install, trial start and subscription) in order to attribute and optimise campaigns. On iOS this identifier is only used if you allow it via the App Tracking Transparency prompt; we also use Apple's privacy-preserving SKAdNetwork, which works without identifying you. You can decline tracking and change your choice anytime in your device settings. We never sell your personal data.
Website analytics (dogwow.app)
Our website uses Google Analytics (provided by Google Ireland Ltd.) to measure how the site is used so we can improve it. Analytics cookies are set only after you accept them via the cookie banner; you can decline, and you can withdraw your consent anytime by clearing the site data in your browser. Some data may be transferred to Google. Legal basis: your consent (Art. 6(1)(a) GDPR).
Notifications
If you allow notifications, we may send optional reminders. You can turn them off anytime in your device settings.
Diagnostics
We may collect anonymous crash and performance diagnostics to keep the App stable.
3. Permissions
- Photos: only to let you choose a picture of your dog. Used locally, not uploaded.
- Notifications: optional reminders.
- Tracking (iOS): optional, only with your consent.
4. How we share data
We share data only with service providers and partners that help us operate, measure and promote the App: Apple, Google, our subscription provider (RevenueCat), our analytics provider (PostHog), our attribution provider (AppsFlyer) and, when you consent to tracking, advertising partners (Meta, TikTok and Google). We do not sell your personal data.
5. Legal bases (GDPR)
We process data to perform our contract with you (providing the App and subscriptions), based on your consent (tracking, notifications), and based on our legitimate interest in a stable, improving product.
6. Your rights
You have the right to access, correct, delete and port your data, and to object to or restrict processing. Because most data lives only on your device, deleting the App removes it. To exercise any right, contact contact@dogwow.app. You may also lodge a complaint with a data protection authority.
7. Data retention
On-device data remains until you delete it or uninstall the App. Subscription status is kept for the duration of your subscription plus any legally required period.
8. Children
DogWOW is not directed at children and is intended for users aged 16 and over.
9. Changes
We may update this policy. Material changes will be posted here with a new "last updated" date.