Privacy Policy
Last updated: 24 June 2026
This Privacy Policy explains how BTechnology GmbH ("we", "us") handles information in connection with the DogWOW mobile app ("the App"). We designed DogWOW to collect as little personal data as possible.
1. Controller
2. Data we process
Data stored only on your device
Your dog's profile (name, size, optional photo), your reaction history and usage counters, app settings and language preference are stored locally on your device. We do not upload or receive this data. Your dog's photo never leaves your device.
Purchases & subscriptions
Purchases are processed by Apple (App Store) or Google (Google Play). We never receive your payment details. We use a subscription management provider (RevenueCat) to verify whether you have an active trial or subscription, using a randomly generated, non-identifying app user ID.
Analytics & advertising
To improve the App and measure marketing campaigns, we may use analytics and advertising-attribution services. On iOS, any tracking that uses your device's advertising identifier only happens if you allow it via the App Tracking Transparency prompt. You can decline, and you can change your choice anytime in your device settings.
Notifications
If you allow notifications, we may send optional reminders. You can turn them off anytime in your device settings.
Diagnostics
We may collect anonymous crash and performance diagnostics to keep the App stable.
3. Permissions
- Photos: only to let you choose a picture of your dog. Used locally, not uploaded.
- Notifications: optional reminders.
- Tracking (iOS): optional, only with your consent.
4. How we share data
We share data only with service providers that help us operate the App: Apple, Google, our subscription provider (RevenueCat) and, where applicable, analytics/advertising providers. We do not sell your personal data.
5. Legal bases (GDPR)
We process data to perform our contract with you (providing the App and subscriptions), based on your consent (tracking, notifications), and based on our legitimate interest in a stable, improving product.
6. Your rights
You have the right to access, correct, delete and port your data, and to object to or restrict processing. Because most data lives only on your device, deleting the App removes it. To exercise any right, contact contact@dogwow.app. You may also lodge a complaint with a data protection authority.
7. Data retention
On-device data remains until you delete it or uninstall the App. Subscription status is kept for the duration of your subscription plus any legally required period.
8. Children
DogWOW is not directed at children and is intended for users aged 16 and over.
9. Changes
We may update this policy. Material changes will be posted here with a new "last updated" date.